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22 Immutable Laws of Marketing - by Al Ries and Jack Trout

The 22 Immutable Laws of Marketing – By Al Ries and Jack Trout asks, “There are laws of nature, so why shouldn’t there be laws of marketing?

Good question! So that’s why (if you care about marketing at all) you simply must read The 22 Immutable Laws of Marketing… and… discover… what these fundamental rules mean for the growth of your business!

It’s a sweet story of sales…

But Fair Warning: This is only my personal review of the classic marketing text. To see the 22 Immutable Laws of Marketing For Yourself, Click Here.

Summary of The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing is a very quick read. Ries and Trout have managed to pack all the wisdom of the marketing ages into a quick 133 (excluding a 10 page index).

The 22 Immutable Laws of Marketing is suitable for managers, owners and chief marketing officers in business-to-consumers and business-to-business enterprises.

Since the book is focused exclusively on the most fundamental aspects of marketing, the short simple lessons can be applied to any business. The 22 Immutable Laws of Marketing is filled with examples and case-studies of companies that . This is an opportunity to learn from the mistakes of other marketers. That means, by investing only $10 (less than the price of a large burrito), The 22 Immutable Laws of Marketing could save you hundreds, thousands or even millions of dollars in marketing expenses (not to mention lost sales!)

Table of Contents: The 22 Immutable Laws of Marketing

• Introduction
• The Law of Leadership: It’s better to be first than it is to be better
• The Law of Category: If you can’t be first in a category, set up a new category you can be first in
• The Law of The Mind: It’s better to be first in the mind than to be first in the marketplace
• The Law of Perception: Marketing is not a battle of products, it’s a battle of perceptions.
• The Law of Focus: The most powerful concept in marketing is owning a word in the prospect’s mind
• The Law of Exclusivity: Two companies cannot own the same word in the prospect’s mind
• The Law of the Ladder: The strategy to use depends on which rung you occupy on the ladder
• The Law of Duality: In the long run, every market becomes a two-horse race
• The Law of the Opposite: If you’re shooting for second place, your strategy is determined by the leader
• The Law of Division: Over time, a category will divide and become two or more categories
• The Law of Perspective: Marketing effects take place over an extended period of time
• The Law of Line Extension: There’s an irresistible pressure to extend the equity of the brand.
• The Law of Sacrifice: You have to give something up in order to get something
• The Law of Attributes: For every attribute, there is an opposite, effective attribute
• The Law of Candor: When you admit a negative, the prospect will give you a positive
• The Law of Singularity: In each situation, only one move will produce substantial results
• The Law of Unpredictability: Unless you write your competitors’ plans, you can’t predict the future
• The Law of Success: Success often leads to arrogance, and arrogance to failure
• The Law of Failure: Failure is to be expected and accepted
• The Law of Hype: The situation is often the opposite of the way it appears in the press
• The Law of Acceleration: Successful programs are not built on fads, they’re built on trends
• The Law of Resources: Without adequate funding, an idea won’t get off the ground
• WARNING

Now, you’ll be happy to hear that for each of marketing’s immutable laws, Ries and Trout provide tons of great examples, case studies and lessons learned. You can see exactly how other companies violated the laws and failed… or… leveraged the laws to become worldwide leaders! You”ll quickly get a very sound understanding of all the laws in action and what they mean for marketers everywhere.

Now I know it feels like I’ve already shared the ENTIRE book with you. But don’t be fooled. If you are serious about using the fundamental laws of marketing as your springboard to success… well… you simply cannot afford to miss reading The 22 Immutable Laws of Marketing… so… Pick it up on Amazon